I started with a comprehensive SEO audit to understand what was working and what wasn’t. I analysed their current keyword rankings, traffic sources, user behaviour, conversion paths, and competitor performance. I identified gaps in keywords they should be ranking for but weren’t, pages with high traffic but low conversions, and technical issues slowing down the site.

Then I developed a multi-layered growth strategy. First, I optimized their product pages. Many pages had weak titles, thin descriptions, and poor keyword targeting. I rewrote product descriptions to be more detailed, helpful, and optimised for search intent. I added schema markup for better visibility in search results. I also improved internal linking to help users and search engines navigate the site better.

Next, I focused on category pages and blog content. I created SEO-optimized guides, buying tips, product comparisons, and how-to articles that targeted informational keywords related to their products. This helped attract users earlier in the buying journey, people researching before purchasing.

I also worked on technical SEO improvements. I optimized site speed, fixed crawl errors, improved mobile responsiveness, and cleaned up duplicate content issues. These changes helped improve user experience and search engine crawlability.

To support growth, I built a content calendar focused on seasonal trends, product launches, and high-demand topics. I also implemented a link-building strategy to improve domain authority and bring referral traffic.

Throughout the year, I tracked performance metrics closely monitoring traffic growth, keyword rankings, bounce rates, and conversion rates. I made data-driven adjustments, refining what worked and fixing what didn’t.